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Digi Dames​

TARGET AUDIENCE

Street art has crossed over into the mainstream, meaning it is no longer of interest just to the younger, edgier, art-oriented demographic of society. Melbourne’s street art is one of its prominent features, meaning people of all ages and backgrounds are aware of it and able to appreciate its impact and contribution to the city’s ambience.

 

The project is mainly aimed at people with an interest in street art, particularly Melbourne’s street art, and/or sociology. Since the project is partly a street art showcase, the aesthetics alone may be enough to interest many people. However, it is hoped that the exploration of issues that Melbourne street art has generated may have this audience thinking more deeply about its sociological effect. Additionally, the fact that Melbourne is internationally renowned for its street art means this project may be of interest not just to locals, but to tourists and people in other parts of the world.

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